Mapping & Measuring the Subscriber Journey

What KPIs to measure and how to measure them

Subscription commerce means generating recurring revenue over a long-term customer relationship. And when you truly understand the entirety of a subscriber’s journey from free trial to renewal, you stand a better chance at earning their trust and their business.

By mapping that journey with the right metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But what the critical milestones and subscription KPIs should measure – and how do you calculate them?

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In this guide, you will discover:

  1. The most important milestones of the subscriber journey

  2. Which key metrics indicate success

  3. Formulas for calculating critical subscription commerce KPIs

If your business lives and dies by subscriptions, you need to understand the map of your subscriber’s journey and its relevant KPIs. Make sure that your ecommerce arsenal has capabilities to support subscribers at each stage of their journey and to accurately report subscription-specific KPIs.

— Mapping & Measuring the Subscriber Journey

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